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The size of the Indian
market, its business culture and consumer behaviour,
government regulations and incentives, call for a well-planned
entry strategy for India, so as to be able to reduce
the risk, the time to market and in turn reduce costs.
Choosing the right India
entry strategy plays a significant role in the success
of a business venture in India. Deciding on the right
option would depend on the nature of the product, its
pricing, the market situation as well as the goals of
the organization.
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Keeping in mind these
factors The Banyan Tree helps its clients make the right
decision by evaluating each option, the related costs,
its risks, advantages, the entry barriers, government
regulations and incentives applicable for the different
options etc.
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The various India entry
strategy options available to organizations are to enter
India through a liaison office, a branch office, a wholly
owned subsidiary, through a Joint venture with a local
company who have strengths either in manufacturing or
distribution or both, through a merger or acquisition
of a local company, through franchising or simply through
a strong distributor network.
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